Blog

What is Motion Design and why its important for businesses?

Many people who are not a part of the Motion Design Industry may not know exactly what this terms means.”Motion Design” is short for “Motion Graphics Design.”

MOTION DESIGN is the art of bringing graphic design to life through animation. The following short Animated GIF has been created by VisualVed to convey this concept.

Due to a rapid rise in social media, motion graphics has become a really popular way to stand out in this age of information overload.Animation is really powerful as it is one of the best storytelling medium. Lets look at

3 great ways that Motion Design can help you grow your business

 

1. Logo Animation

Everyone knows the significance of having a powerful logo and branding for their business. A logo is one of your most important brand assets so why not make it stand out as much as possible. Having a creatively animated logo makes your brand unique, increases brand awareness, catches the attention of your audience and adds even more consistency to you brand increasing credibility and trust for your business.

2. Explainer Videos

A Minute of video is worth 1.8 million words. (Forrester)

An Ex-plainer video is a short online marketing video used to explain your business or your products and services. Ex-plainer Videos are naturally engaging and entertaining while being informative and have the power to convert your audience into well paying customers. Studies have shown that 85 percent people are more likely to buy a product or service once they have watched an explainer video. (videorascal) 

A common problem for businesses is how to retain the attention of their audience. Animated videos stand out from other online video marketing and audience retain their attention spans longer with ex-plainer videos. 80% of marketers say video has increased dwell time on their website. (wyzowl)

3. Social Media Advertising

By 2020, Cisco has estimated that 80% of all internet traffic will be video. Unlike static formats, a lot of information can be compressed into a short and sweet animated video. (Reuters)

Whether you advertise on Facebook, YouTube, Twitter or Instagram, animated ads are definitely more eye catching and attractive compared to static ads. Instagram stories has grown in popularity recently as it provides the opportunity to share fun and lighthearted content, promote a marketing campaign and even increase ecommerce sales. Make your Instagram stories engaging and entertaining with motion design.

 

Motion Graphics is growing in popularity due to lower production costs compared to live action and also being one of the best means to getting ROI.

Please comment below if you found this article helpful.

 

Leave a Comment

Your email address will not be published. Required fields are marked *